Why CRM?

Acquiring, servicing, and retaining customers are key challenges for every business. A streamlined strategy that connects all customer-facing processes and activities can help keep customer relationships at a desired level. With CRM solutions, you can craft such a strategy. You can integrate sales, services, and marketing processes to provide a satisfactory customer experience while maximising your revenue potential.

Why Microsoft Dynamics CRM 4.0?

The first-generation CRM solutions were inherently complex and costly, and user adoption was a critical issue. Over a third of CRM projects failed to draw user adoption, according to a study by AMR Research. Microsoft CRM addresses these critical issues to ensure high user adoption and a fast time to market. With thousands of CRM customers worldwide and hundreds of thousands of users, Microsoft CRM is the right choice for customers who are looking for speedy, cost-effective, and flexible CRM solutions.

Microsoft CRM is a customer relationship management (CRM) system that gets used by employees. It is easy to operate, easy to deploy, and easy to adapt to the unique needs of any company.

Marketing: A clearer view of customers and more informed marketing investments

Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft CRM, your marketing professionals can leverage tools for:

•  Customer Segmentation
•  Campaign Planning and Execution
•  Data Extraction and Cleansing
•  Analytics and Reporting
•  Marketing/Sales Collaboration Tools
•  Information Sharing Pools

Sales: Get more leads and close more business
Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities, and close more deals, faster.

Customer service: Provide more value to customers

Respond faster to customer service issues and empower your service organisation to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft CRM provides functionality for: 

•  Account and Contact Management
•  Case and Service Management
•  Product and Contract Management.
•  Knowledge-base Management
•  Service Scheduling.
•  Workflow Across Teams and Groups.

Works the way you do
With a streamlined user interface, wizard-based tools, and close integration with Microsoft Office applications, Microsoft CRM works the way your people work. 

•  Tight integration with Microsoft Office and Outlook, allowing employees to easily pull information from Microsoft CRM into Office applications such as Microsoft Excel spreadsheet software and Word.
•  Quick and easy access to your data through context-sensitive information for populating forms or taking next steps without changing screens.
•  Customised workspaces that allow users to create, save, and reuse favorite views of customer data without the distraction of unneeded information.
•  Service Calendar that allows service schedulers and dispatchers to schedule activities by resource, time, or service.
•  Powerful reporting and analysis tools that make it easy to identify opportunities and problems at a glance.
•  Great mobile support that allows field workers to get instant access to customer data from any personal digital assistant (PDA), laptop, or browser.

Works the way your business does
Microsoft CRM provides choice and flexibility in how you implement and customise your CRM application so you can achieve the best possible fit for your business. 

•  A new marketing automation module that makes it easy to build customer or lead lists, create targeted marketing campaigns, track the progress of those campaigns, and follow up on campaigns.
•  Quick Campaign wizard that allows marketers and salespeople to send out e-mail blasts to targeted lists and track response.
•  Service scheduling that allows you to centrally manage all aspects of a service request, from logging and dispatching to tracking and follow-up.
•  Easy customisation of Microsoft CRM to your business workflow by adding custom objects and activities, designing custom views for different users, and building business logic into the CRM so that Microsoft CRM automates repetitive tasks, tells users next steps, sends e-mails, and raises alerts for open items—nothing falls through the cracks, giving your customers a better experience.
•  Flexible reporting that enables managers to easily see how your business is doing—CRM data can be transferred into Microsoft Excel for analysis or into Microsoft SharePoint Portal Server for updating executive dashboards or collaborating on customer-related documents.

Works the way technology should
Microsoft CRM is a highly flexible CRM system that can grow and change alongside your business, because it’s built on industry-standard technology that’s both reliable and efficient. 

•  Easy to modify forms, data fields, and information relationships so that users can get the customised information they need.
•  Streamlined installation diagnostic tools that reduce setup time and help ensure a successful deployment of Microsoft CRM.
•  Fast data searches across large volumes of customer data that help users find the information they need.
•  Easy to use step-by-step Microsoft Exchange Connector Deployment Wizard that simplifies Microsoft CRM integration with Microsoft Exchange and Outlook.
•  Simple and fast connectivity to external data sources that gives users access to relevant information.
•  Advanced management and notification tools that are centralized and give the IT staff the right information to manage a CRM system.